We were so excited to work with the St. Louis Cardinals on this :30 second commercial. The ad is focused on the Cardinals game day promotion for the Sunday, May 19 game versus the Milwaukee Brewers.

“High Socks Sunday” will allow kids under the age of 15 to own a pair of high sport socks.

This was a fun shoot for us because of the combination of great locations and people we worked with. Filming in Busch Stadium was a unique treat for us.

Everyone we filmed was such a pleasure to work with. Owner Bill DeWitt, Jr., General Manager John Mozeliak, Cardinals Outfielder Jon Jay, Mike Shannon, and Fredbird.

This commercial will be aired in the St. Louis region through May 19th. If you see if on-air, Tweet us and let us know what you think!

Each member of the Pounds Media team can proudly hang a degree from Greenville College on the wall (except Ruthie Sue she’s 30 credits short). So when we were approached by Greenville for this project we were ecstatic.

Greenville wanted to help promote two of their Masters programs and their adult degree completion program. We thought that telling the story of three students was the best approach. Our latest story was that of 1st grade teacher Sheri Dejaynes of Greenville, IL. She wanted to learn more strategies and have a deeper understanding of reading techniques for her students. The Greenville Masters of Education in Reading was perfect for her. Our second story focused on Katrina Bridges form Bethalto, IL. She is a graduate of the Greenville College Adult Degree Completion with a emphasis on Organizational Leadership program. She has a great story about how she rose the corporate ladder because of her new degree. Our first story was Gregg Gibson, a pastor and IT Manager from Fairview Heights, IL. He is completing his Master of Science in Management Practice degree. This program is tailored to working students who use their organization in the majority of their projects. We want to thank Sheri, Katrina and Gregg for sharing their story with us. We also like to thank Greenville College for giving us the chance to share these stories with you.

After 15 days, 40 Vines, 2 holidays, a 24 hour extension and a St. Louis snow storm we can officially say we have a winner to our first ever #MySTL Vine Competition.

As a quick reminder, each Vine was judged in three categories: creativity, technique and relevance to the theme (#MySTL). To create drama we’ll announce 3rd place first.

This Vine took a unique perspective to a St. Louis landmark that we all enjoyed. The winner of the $25 in cash, one pair of Inspire Pro Yurbuds, a dozen future doughnuts from Strange Doughnuts, a bomber of 4 Hands Smoked Pigasus, a four pack of Fitz’s root beer, and a mini-bag of delicious Red Hot Ripplets is….. @alyson_phillips

@mjshead @poundsmedia #mystl #arch vine.co/v/bvxw5Qjp3n0

— Alyson Phillips (@alyson_phillips) February 12, 2013

  The 2nd place Vine is awarded to a Vine that understood the key to one of the judges hearts, craft beer. St. Louis has a wealth of unique breweries. This Vine was able to highlight a ton of them in six seconds.

The winner of $50 in cash, one pair of Inspire Pro Yurbuds, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, a six-pack of Schlafly Dry-hopped APA, a four pack of Fitz’s root beer, and a medium bag of delicious Red Hot Ripplets is…. @ItsJustStarla

The delicious brews of #mystl. @poundsmedia vine.co/v/brFEmPWZhTL — Starla Mint (@itsjuststarla) February 17, 2013

The big winner of the Vine competition had a perfect score in all three catorgies. Vinning at Bush Stadium plays very well in St. Louis and there was even a bit of comedy.

The winner of $100 in cash, one pair of Inspire Pro Yurbuds, a Yurbuds sports backpack, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, an Urban Chestnut variety pack, a four pack of Fitz’s root beer, and a large bag of delicious Red Hot Ripplets and the title of Grand Vinner is….. @tdmunie

The Wave #MySTL @poundsmedia @mjshead vine.co/v/bnVD0ATwDMO

— Tyler Munie (@tdmunie) February 8, 2013

We want to thank everyone for participating. It was a lot of fun for us to see St. Louis throuh Vines. We also was to thank our sponsors Strange Doughnuts, Yurbuds and STL-Style.

Did we choose correctly? Tweet us and share your top 3.

*Update: OK Vinners, here’s the deal. We made an executive decision about the deadline for entries into the #MySTL Vine Competition. Since Wednesday there is a Social Media Club of St. Louis event and Thursday will be an interesting weather day in St. Louis. We wanted to encourage as many entries as possible. So the new deadline is 10:00PM CST on Thursday February 21st, a 24 hour extension.

At Pounds Media we have many loves. Food, tasty drinks, dogs, #art, football, footbol, St. Louis and our families to name a few. Recently we discovered that two of our loves (video production and social media) had combined into a lovely app called Vine.

This 6-second video sharing app has the full backing of Twitter (our favorite). This give us the confidence that it be around longer than our competition.

Competition you say? Please go on…

The rumors are true, Pounds Media is sponsoring the first ever #MySTL Vine Competition. We are calling on everyone who has a iPhone, iPad or iPod to download the Vine App and share your St. Louis to us!

What is important, funny or amazing about St. Louis? We want to know and we are willing to pay for it.

At the end of two weeks our team will watch and judge each Vine entry. The scoring will be in three categories: creativity, technique and relevance to the theme (#MySTL). The three Vines with the highest scores will win one of three amazing prize packs.

3rd place will receive: $25 in cash, one pair of Inspire Pro Yurbuds, a dozen future doughnuts from Strange Doughnuts, a bomber of 4 Hands Smoked Pigasus, a four pack of Fitz’s root beer, and a mini-bag of delicious Red Hot Ripplets. (approx. $90 value)

2nd place will receive: $50 in cash, one pair of Inspire Pro Yurbuds, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, a six-pack of Schlafly Dry-hopped APA, a four pack of Fitz’s root beer, and a medium bag of delicious Red Hot Ripplets. (approx. $150 value)

1st place will receive $100 in cash one pair of Inspire Pro Yurbuds, a Yurbuds sports backpack,  a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, an Urban Chestnut variety pack, a four pack of Fitz’s root beer, and a large bag of delicious Red Hot Ripplets. (approx. $260 value)

Rules:

-For your Vine to be an official entry it must have the #MySTL hashtag and tag @PoundsMedia in the Vine.

-There are no limits to the number of entries, bring ‘em on!

-Entries will be recieved between 12:01 PM CST on Wednesday February 6th until 10:00 PM CST on Wednesday February 20th.  10:00PM CST on Thursday February 21st.

-The Pounds Media team will make all decisions concerning time of entries.

-You can only win one prize pack. (So if you have the three best Vines, you’ll only win the 1st place prize and the 4th and 5th placed Vines will move up to 2nd and 3rd place.)

-You must be 17 years old to claim the prize and 21 years old to claim the alcohol parts of the prize. We will check ID.

-Keep your clothes on. We have no desire to see your birthday suit, thanks.

-Be creative! This is a tool that few have really figured out. So the time is now!

Questions?

Tweet us @PoundsMedia or email TJ tj@pounds-media.com

On Thursday November 15 we were delighted to capture the Beaujolais Nouveau Wine Party at 2720 Cherokee in St. Louis.

The event was hosted by The Riverfront Times. This was a local celebration of the 30th year of Beaujolais Nouveau. The crowd was treated to free samples of wine, music, food and magic.

The highlight of the evening was the magic show by local magicians Joshua Weidner and Andy G.

Our goal was to make the viewer aware of every aspect of this event and ultimately want to try the wine.

We filmed using our Cannon 5D with a 50, 20 and 85mm prime lenses on both a monopod and a slider. We captured audio on camera with a Rode shotgun mic. Editing was done in Final Cut Pro.

The song is “Romance in the New World” by Porno Galactica ( http://psrecords.net/utopia-park/ )