Our Favorite Super Bowl Spots – Jered

Last night, along with the rest of America, we were watching the Super Bowl. As a video production studio, we are typically keeping a closer eye on the commercials than the game. That was especially true last night, as the game quickly turned depressing, especially for our Bronco loving Accounts Director TJ Gaylord.

In the next few days, each of our team members are going to write about their favorite Super Bowl spots.

Up first we have our Creative Director, Jered Schneider.

Favorite Commercial: VW Wings

I love this commercial for many reasons. From an entertainment perspective, I think it’s great. It’s funny, it’s cute, the song is catchy, and the punchline at the end lands well. But from an advertising perspective, I think it hits so many important notes that it is worth breaking down.

The idea of a “German Engineer getting his wings” works so well for several reasons. The “It’s A Wonderful Life” reference works because nearly every person in America will get it, and that ads to the novelty of the spot. And it is on message, with “German Engineering” an important part of the VW brand since the first Beetle.

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Enter the insanely catchy “Dooby Dooby Doom” song (if you know what song this is, please tell me, I want it.).

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The wings sprouting montage is beautifully shot, and laugh out loud funny. (My favorite part is the urinal scene. Hilarious.)

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This could have ended with the father and daughter driving away, roll bumper, and it would have been a pretty good spot. But the rainbow coming out of the butt scene was perfect, and brought you right into the sell (VW has more vehicles on the road with over 100,000 miles than any other brand). Some of you may be looking down your nose at the seemingly juvenile humor in all of this. That’s fine, you sound like more of a Maserati person anyway.

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In my opinion, a great ad is entertaining, memorable, and delivers the desired message effectively. Think about your favorite commercials, and most likely they hit all of those. So many spots that fall flat only do one or two of these, or maybe none of these (I’m looking at you GoDaddy). This spot hit all of those points perfectly, and will go down as one of my favorite spots to date.

What were you’re favorite Super Bowl spots? Let us know on Twitter @PoundsMedia

Come back tomorrow to hear about TJ’s favorite spot.

Greenville College Program Series

Greenville College

Each member of the Pounds Media team can proudly hang a degree from Greenville College on the wall (except Ruthie Sue she’s 30 credits short). So when we were approached by Greenville for this project we were ecstatic.

Greenville wanted to help promote two of their Masters programs and their adult degree completion program. We thought that telling the story of three students was the best approach. Our latest story was that of 1st grade teacher Sheri Dejaynes of Greenville, IL. She wanted to learn more strategies and have a deeper understanding of reading techniques for her students. The Greenville Masters of Education in Reading was perfect for her. Our second story focused on Katrina Bridges form Bethalto, IL. She is a graduate of the Greenville College Adult Degree Completion with a emphasis on Organizational Leadership program. She has a great story about how she rose the corporate ladder because of her new degree. Our first story was Gregg Gibson, a pastor and IT Manager from Fairview Heights, IL. He is completing his Master of Science in Management Practice degree. This program is tailored to working students who use their organization in the majority of their projects. We want to thank Sheri, Katrina and Gregg for sharing their story with us. We also like to thank Greenville College for giving us the chance to share these stories with you.

#MySTL Vine Winners!!!

#MySTL Winner

After 15 days, 40 Vines, 2 holidays, a 24 hour extension and a St. Louis snow storm we can officially say we have a winner to our first ever #MySTL Vine Competition.

As a quick reminder, each Vine was judged in three categories: creativity, technique and relevance to the theme (#MySTL). To create drama we’ll announce 3rd place first.

This Vine took a unique perspective to a St. Louis landmark that we all enjoyed. The winner of the $25 in cash, one pair of Inspire Pro Yurbuds, a dozen future doughnuts from Strange Doughnuts, a bomber of 4 Hands Smoked Pigasus, a four pack of Fitz’s root beer, and a mini-bag of delicious Red Hot Ripplets is….. @alyson_phillips

  The 2nd place Vine is awarded to a Vine that understood the key to one of the judges hearts, craft beer. St. Louis has a wealth of unique breweries. This Vine was able to highlight a ton of them in six seconds.

The winner of $50 in cash, one pair of Inspire Pro Yurbuds, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, a six-pack of Schlafly Dry-hopped APA, a four pack of Fitz’s root beer, and a medium bag of delicious Red Hot Ripplets is…. @ItsJustStarla

The big winner of the Vine competition had a perfect score in all three catorgies. Vinning at Bush Stadium plays very well in St. Louis and there was even a bit of comedy.

The winner of $100 in cash, one pair of Inspire Pro Yurbuds, a Yurbuds sports backpack, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, an Urban Chestnut variety pack, a four pack of Fitz’s root beer, and a large bag of delicious Red Hot Ripplets and the title of Grand Vinner is….. @tdmunie

 

We want to thank everyone for participating. It was a lot of fun for us to see St. Louis throuh Vines. We also was to thank our sponsors Strange Doughnuts, Yurbuds and STL-Style.

Did we choose correctly? Tweet us and share your top 3.

#MySTL Vine Competition *Update: 24 Hour Extension

MySTL

*Update: OK Vinners, here’s the deal. We made an executive decision about the deadline for entries into the #MySTL Vine Competition. Since Wednesday there is a Social Media Club of St. Louis event and Thursday will be an interesting weather day in St. Louis. We wanted to encourage as many entries as possible. So the new deadline is 10:00PM CST on Thursday February 21st, a 24 hour extension.

At Pounds Media we have many loves. Food, tasty drinks, dogs, #art, football, footbol, St. Louis and our families to name a few. Recently we discovered that two of our loves (video production and social media) had combined into a lovely app called Vine.

This 6-second video sharing app has the full backing of Twitter (our favorite). This give us the confidence that it be around longer than our competition.

Competition you say? Please go on…

The rumors are true, Pounds Media is sponsoring the first ever #MySTL Vine Competition. We are calling on everyone who has a iPhone, iPad or iPod to download the Vine App and share your St. Louis to us!

What is important, funny or amazing about St. Louis? We want to know and we are willing to pay for it.

At the end of two weeks our team will watch and judge each Vine entry. The scoring will be in three categories: creativity, technique and relevance to the theme (#MySTL). The three Vines with the highest scores will win one of three amazing prize packs.

3rd place will receive: $25 in cash, one pair of Inspire Pro Yurbuds, a dozen future doughnuts from Strange Doughnuts, a bomber of 4 Hands Smoked Pigasus, a four pack of Fitz’s root beer, and a mini-bag of delicious Red Hot Ripplets. (approx. $90 value)

2nd place will receive: $50 in cash, one pair of Inspire Pro Yurbuds, a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, a six-pack of Schlafly Dry-hopped APA, a four pack of Fitz’s root beer, and a medium bag of delicious Red Hot Ripplets. (approx. $150 value)

1st place will receive $100 in cash one pair of Inspire Pro Yurbuds, a Yurbuds sports backpack,  a t-shirt from STL-Style, a dozen future doughnuts from Strange Doughnuts, one pound of Khaldi’s coffee, an Urban Chestnut variety pack, a four pack of Fitz’s root beer, and a large bag of delicious Red Hot Ripplets. (approx. $260 value)

Rules:

-For your Vine to be an official entry it must have the #MySTL hashtag and tag @PoundsMedia in the Vine.

-There are no limits to the number of entries, bring ‘em on!

-Entries will be recieved between 12:01 PM CST on Wednesday February 6th until 10:00 PM CST on Wednesday February 20th.  10:00PM CST on Thursday February 21st.

-The Pounds Media team will make all decisions concerning time of entries.

-You can only win one prize pack. (So if you have the three best Vines, you’ll only win the 1st place prize and the 4th and 5th placed Vines will move up to 2nd and 3rd place.)

-You must be 17 years old to claim the prize and 21 years old to claim the alcohol parts of the prize. We will check ID.

-Keep your clothes on. We have no desire to see your birthday suit, thanks.

-Be creative! This is a tool that few have really figured out. So the time is now!

Questions?

Tweet us @PoundsMedia or email TJ tj@pounds-media.com

2012 Georges Duboeuf Nouveau Wine Party

On Thursday November 15 we were delighted to capture the Beaujolais Nouveau Wine Party at 2720 Cherokee in St. Louis.

The event was hosted by The Riverfront Times. This was a local celebration of the 30th year of Beaujolais Nouveau. The crowd was treated to free samples of wine, music, food and magic.

The highlight of the evening was the magic show by local magicians Joshua Weidner and Andy G.

Our goal was to make the viewer aware of every aspect of this event and ultimately want to try the wine.

We filmed using our Cannon 5D with a 50, 20 and 85mm prime lenses on both a monopod and a slider. We captured audio on camera with a Rode shotgun mic. Editing was done in Final Cut Pro.

The song is “Romance in the New World” by Porno Galactica ( http://psrecords.net/utopia-park/ )

Sts. Joachim & Ann Care Service

 

For the last 31 years the staff and volunteers at the Sts. Joachim & Ann Care Service center have been helping the people of St. Charles, Lincoln and Warren country.  People who have lost their home, need a meal, help with the rent or can’t afford a Christmas gift for their children all have turned to the Care Service.

We were first introduced to Sts. Joachim & Ann Care Service by one of their board members, Tony Glavin.

During this project we learned about all that the care service accomplishes for people. We heard dozens of success stories. People who were in a place of serious need who are now living productive and successful lives.

If you are inspired to help others we encourage you to contact Sts. Joachim & Ann Care Service center.

Sts. Joachim & Ann Care Service

http://jacares.org

webemails@jacares.org

4116 McClay Road

St. Charles, MO 63304

636-441-1302

We want to thank everyone who allowed us into their lives to tell their story.

Sts. Joachim and Ann Care Service from Pounds Media on Vimeo.

 

Bartenders Brawlin’

We love competition. Competing aganist an opponent, the scoreboard, or your best self, we love it all. At Pounds Media we believe that it brings out our best work.

That is why we were so excited to be a part of this Bartenders Brawl project.

The premise was simple, a variety of amature boxers and mixed martial arts fighters were going to get three rounds to compete in the most primal sporting event.

Each fighter worked full time in a local nightclub or bar. They had trained for months at various gyms with professionals, preparing to compete at their highest level.

The event took place at the Ameristar Casino in St. Charles, MO. It was a perfect venue for this event. The intimate seating provided a ruckus atmosphere that raised the sense of importance for each fight. Check out our video from this event, and let us know what you think!

The song we used was Momentum by Evan Andree
Licensed through withetiquette.com

 

4th Quarter

It all comes down to this, a final weekend to achieve our goal and get this documentary Kickstarted.

Every player who steps on a football field, has dreams to play professionally. This documentary tells the story of a former 8-man and NCAA Division III player’s attempt to make this dream come true.

Why Better is compelling is that the story is about more than football. It’s about adversity, pride, humility, distrust, forgiveness, family and football. It’s a story that took us all across the country and halfway around the world. Better is a film that will inspire you to look at the goals and dreams in your life and reflect, “Am I getting Better?”

The best part about supporting this project is what you’ll get in return! A digital copy of the film, a DVD, t-shirt, poster and so much more!

Thank you to those who have backed us so far, your support means a lot to us.

So please, support, share and spread the word. On Twitter use #BetterDoc to join the conversation.

Questions?

Suggestions?

Hit us up on Twitter @poundsmedia

And don’t forget to share the link http://www.kickstarter.com/projects/342136650/better-a-documentary

Welcome TJ!

That’s right, Pounds Media is growing. The newest edition to the team is TJ Gaylord as the new Director of Accounts. In this role TJ will be in direct contact with all of our clients. He will also be a integral part of our creative team.

TJ comes to Pounds Media with a with a cornucopia of professional experience that makes him a perfect fit for Pounds Media. In the past TJ has video production experience with Manhiem’s Denver Auto Auction, the Greenville College Football program, and in 2009 the Emmy Award winning Style Network show, Clean House.

“I couldn’t be more excited about this opportunity.” TJ said, “I am excited to help businesses and people tell their story. Every great business has a great story that explains why they are unique. I believe that video is the perfect medium to tell that story.”

Want to know more about TJ? Follow him on Twitter @TJGaylord, email him tj@pounds-media.com or call him directly at 208.871.0900.